Apple Inc,. hosting an annual event on music and media today , plans to unveil an updated version of its Apple TV set-top box that will include programming from Netflix Inc., according to people familiar with the product.
The San Francisco event will also probably showcase a higher definition Ipod Touch and revamped i Tunes service.
Apple is trying to parlay iTunes' dominance in music to step up competition with Amazon.com Inc. and Hulu LLC in video. Apple, the world's biggest technology company by market value, will sell the new Apple TV product for $99, people familiar with the plans said last week. Tom Neumayr, a spokesman for Cupertino, California-based Apple, declined to discuss the new products, saying the company doesn't comment on rumor and speculation.
The updated iPod touch will more closely resemble Apple's iPhone 4, with a sharper screen and front-facing camera, according to one of the people. " I don't expect any fireworks, "said Marshall, who advises buying Apple stock.
Apple has sold more than 269 million iPods since introducing the product in 2001, Marshall said.
The device helped make iTunes the largest music retailer, accounting for 28 percent of all U.S. purchases and 70 percent of all digital sales, according to NPD Group Inc. in Port Washington, New York.